DoorDash's Multi-Category Expansion: A Winning Strategy?
DoorDash's Diversification: From Food to Everything DoorDash, initially a food delivery service, has dramatically expanded its offerings, now delivering groceries, alcohol (where legally permitted), flowers, pet supplies, and more. This ambitious diversification strategy aims to transform DoorDash into a one-stop shop for on-demand delivery, capitalizing on the burgeoning market. But is this a calculated risk with high rewards, or a potentially costly gamble? This analysis explores the strategic implications of DoorDash's multi-category expansion....